Paid media across platforms
Google Ads, Meta Ads, TikTok Ads and Taboola Ads. From regulated credit to adventure tourism, with monthly budgets from R$900 to R$60k.
Growth · Performance · Paid media
R$1M+ in ad spend managed
End-to-end growth marketing, from tracking to creative. Five years running accounts in regulated credit, franchising and tourism, with monthly budgets from R$900 to R$60k.
01
R$1M+
ad spend managed
02
3.5 to 14
typical ROAS
03
R$2 to R$5
cost per lead
04
30+
funnels and sites shipped
What I deliver
Measurement
Google Tag Manager at the center. All tracking goes through a single container, and I validate what each platform reports against analytics before optimizing on the number.
Funnels and landing pages
From capture to checkout, with the whole funnel instrumented before any budget goes live.
Creative, end to end
Video ads built with generative tools and Remotion, in hybrid editing: part by hand, part automated with Claude. I don't wait on an external editor to test a new angle, which cuts the test cycle from days to hours.
Custom web systems
When off-the-shelf tools don't measure what I need, I build. I have shipped an entire sales system for the sole purpose of closing the loop between ad and revenue.
Marketing coordination
A team of 3, an external media agency, and the bridge to sales, IT and finance.
Measurement before optimization
I don't optimize what I can't measure. Before any budget goes live, the whole funnel has to be instrumented: unique reach, link click, lead, and the sale at the end. Every step with its own number, not just what the platform chooses to show.
I centralize tracking in Google Tag Manager and cross-check what each platform reports against analytics, because an ad platform has a stake in its own results.
When off-the-shelf tools don't close the loop between ad and revenue, I build the system. I have built a sales system from scratch for the single reason of being able to attribute a sale to the creative that produced it.
Cases
With numbers
Quadribr
ATV tours
Budget
R$900
Result
R$29,700 influenced, 33x ROAS
A small budget doesn't cap the result when the account is well structured.
Credit product
Credit fintech, company not named
Budget
R$60k/month
Result
R$1M+ influenced per month
Sustained for 6 to 12 consecutive months. Held at scale, not a one-off spike.
Complete funnels
Torre dos Ventos
Paramotor scenic flights
Landing page and paid media, funnel end to end.
Mar da Galileia
Vacation rentals in Porto Seguro
Landing page and booking system. Marketing and system by the same person.
10+ banking correspondents
Payroll-deductible credit
The same operation repeated across more than ten accounts, with predictable cost per lead.
Track record
- 01
2021 to 2022
Junior paid media manager
Idya Marketing Company (agency, Porto Seguro) and Phyllon
- 02
2022 to 2023
Mid-level paid media manager
seocredito, NorwayBank and Lev Negócios, accounts run in parallel
- 03
Nov 2023 to present
Analyst to Marketing Coordinator
Kard, payroll-deductible credit fintech. Promoted Apr 2026
- 04
2023 to present
Founder and operator
Viltrum Digital: Torre dos Ventos, Quadribr, Mar da Galileia, banking correspondents and Whylojinha
Tools
- Google Ads
- Meta Ads
- TikTok Ads
- Taboola Ads
- Google Tag Manager
- GA4
- RD Station
- Claude Code
- Claude API
- Remotion
- Nano Banana
- Omni Flash
- Supabase
- Cloudflare
- Astro
- n8n
Let's talk
I work as a contractor, on a monthly retainer or per project, and I'm set up for async collaboration across time zones. Write to me about what you need to measure and scale.